We are all ready to provide children with only the best that we have ourselves. We buy high-quality food, clothes, interesting and original toys for them.


Today, in the market of goods and services, many stores are offered to the attention of users. Among such sources, the online store Early Learning Center has launched a business, which has been operating for more than 30 years and creates amazing games that help the proper development of children. Thanks to them, children successfully get acquainted with the surrounding reality and learn a lot of new and unknown things. The ELC brand is known all over the world.

Why are educational toys from an online store so necessary for children?

When developing children's play equipment, ELC collaborates with child psychologists, popular designers, and master craftsmen who are interested in these items—kids. By working together, Early Learning Center has achieved that toys are made from the highest quality materials, are safe to use, and original.

Differences between ELC early development centers and other children's toy stores

Parents come to the center with their child, play on its territory, using toys, and friendly consultants are happy to help you choose this or that little thing, tell you about the advantages of each of them, possible methods of play, etc.

The company has an amazing tradition of celebrating matinees every year on its territory in a playful way for parents and children. At such events people have fun with their children.

Assortment of the early development center on the official website of Elc-Russia Ru

This online store has a large catalog of toys with bright pictures, and educational toys are divided into groups, which is convenient for users. The main advantage of the store is high-quality products, designed for children in compliance with important requirements. You can even lick the goods purchased in this store without fear.

On the Elc-Russia Ru website, the developers have created a separate section dedicated to the development of children. It offers original games that help the child develop mentally and physically. Most of the products that are in this section are not sold anywhere.

The store is divided into several parts thematically:

  • "Let's imagine";
  • "Sports and Activity";
  • "Music and Learning";
  • "Adventure World";
  • "Creation";
  • "Puzzles";
  • "Getting to know the world."

Each box of toys contains specialized and useful information about what age this product is intended for and what skills it can develop.

In recent years, face painting has become the main component at children's celebrations, but most of us do not know where to buy these accessories for such fun.

Here you can find modeling kits, which are presented in the form of plasticine or wonderful modeling dough. All sets are unique in their unique themes. Anyone who likes animals can buy a large farm where they can sculpt the animals themselves using plasticine and special molds. If a child is interested in the kitchen and preparing all kinds of dishes, then pizza modeling is suitable for this task, and for little fashionistas, an excellent option would be to buy a kit for modeling amazing baby fairies.

The ELC store has products that customers will love. Each client has the opportunity to purchase materials and tools separately, rather than as a complete set. Give joy to your baby by visiting the children's online store!

ELC Early Development Center is a large international brand that develops and produces toys for children of all ages. The company has been manufacturing products for babies for more than 40 years and during this time has managed to accumulate enormous experience. When developing products for children, experts are guided by consultations with psychologists, teachers, and leading designers. But the main specialists, who have the last word, are the small buyers themselves.

The Early Development Center in Moscow offers children's toys that help them learn about the world around them in all its diversity. The company's experts create truly high-quality products that are absolutely safe for health and bring a lot of joy. Unlike other stores, you can come to ELC with your baby and actually try out any toy you like. This way, you will be sure that you are buying a really interesting model.

Why are ELC stores so popular?

  • A huge selection of products for children from 0 to 10 years.
  • The best toys, themed sets for girls and boys from the world's leading brands.
  • Discounts up to 70% on selected product categories.
  • Attractive bonus program.

Here you will find everything from rattles to school supplies. The store's consultants will answer any questions you may have and help you choose a product in accordance with the age and interests of your baby. Do you want to please your little one with educational innovations while shopping in

Early Learning Center is a world-famous brand that has been creating wonderful educational toys for kids for over forty years. And since 2006 it has its own representative office in Russia.

Today elc-russia includes Early Learning Centers in 16 cities + an online store, which presents products not only of the Early Learning Center, but also of other well-known brands such as Fisher Price, Kurnosiki, ABC, Auldey Toy Industry, Baby Art, Bauer, Disney, Hap-p-kid, LEGO, Mega Bloks, Play-Doh, Philips Avent and many others.

Ethical principles and values ​​of the company:

  • Refusal of corruption and unfair competition.
  • Trust of customers and partners.
  • Openness, transparency and honesty.
  • Impartiality and objectivity.
  • Respect for people.

musical toys in the elc online store

Assortment of educational toys

  • Toys for babies, boys and girls.
  • Diapers and other products for babies.
  • World of heroes and constructors.
  • Everything for school, development and creativity.
  • Holiday decorations.


Additional site features:

  • Selecting products by category, child’s age, brand, or acquired skill.
  • View promotions, new products, bestsellers and products from TV advertising.
  • Installation of various filters (price, brand, gender, age, etc.).
  • Order tracking.
  • Reading articles about child development and recommendations from psychologists.

Discounts and promotional codes

The ELC website has a developed bonus program. Anyone can join the “Birthday” club by filling out a form and receive a club card and the following privileges:
  • Permanent 5% discount on the entire range.
  • The entire month the child is born - 15% discount on ELC products.
  • Participation in closed sales.
  • The latest information about all new products and special offers.
The company also undertakes to return 105% of the difference if the buyer finds exactly the same product in another store, but cheaper.

In a word, ELC has especially advantageous offers for absolutely everyone - for retail buyers, wholesalers, and partners.

The main part of short-term shares can be divided into the following:

  • Discount on thematic selections (bestsellers, summer collection, etc.).
  • Discount on toys of a certain brand (for example, LEGO).
  • Discount on an entire category (toys for boys, wind-up toys).
  • Three for the price of two, two for the price of one, etc. (you will receive a product with a lower value as a gift).
  • Separately on the list is the “Sale” category.


You can find current offers and clarify their terms and conditions on the main page of the site.


And also in the special category “Promotions” and even on the main pages of other subcategories.


You can also use the promo code ELC if you have one. You can find a working code on the website of the discount service Promocodes.net. Enter it into your cart - and if you have fulfilled the terms of the promotion correctly, the purchase amount will be recalculated with a discount.


Thus, the ELC online store has a huge selection of high-quality educational toys and other products for children from the most advanced brands. And all this at affordable prices thanks to a smart pricing policy!

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Interesting information about the ELC brand. Reference data about the ELS trademark.

ELC is an acronym that translated from English means Early Learning Center. The company was founded in 1974 and sold goods by mail, and by 1980 it already had 10 stores open. Today there are company stores in all major UK cities. There are also more than 300 ELC franchise stores in 26 countries around the world. From the name it is clear that ELC toys promote early development. They help the child discover his abilities, receive mental and physical education, make him more cheerful and skillful while playing with them. ELC toys are popular among children and trusted by many parents. ELC products are marked with special signs that indicate what exactly the toy develops. These are: - Creative abilities. - Imagination. - Training for the organs of hearing, vision, touch; - Coordination. - Problem solving. - Communication skills. - Ability to read; - Ability to write; - Self confidence. - Discover the world; - Ability to tinker; - Physical development. ELC are toys that are designed for both indoor and outdoor play. Products are available in eight categories: infants and young children, arts and creativity, adventure games, role-playing games, active sports, music composition, puzzles and games, learning and books.

ELC is not just a store. It is considered a center for early childhood development. Children and their parents are always welcome at ELC, as here you can not only buy the necessary toys, but also have fun.

ELC has been creating play materials for children for over 30 years. It not only captivates kids with its design, but also promotes the harmonious development of the child. This is facilitated by the fact that the following take an active part in the development of new toy models:

  • psychologists;
  • designers;
  • teachers;
  • parents;
  • and the children themselves.

The creators pay special attention to the safety of their products, as well as their environmental friendliness.

At ELC you can purchase not only their brands, but also children's toys from other well-known global manufacturers.

A job for those who love children

ELC has already been created in 12 major cities of Russia. In addition, there is an online store. Working at the Early Learning Center attracts not only salespeople and managers, but also teachers and psychologists. If you apply for a vacancy in this network, the employer will offer you comfortable working conditions. Is it so? You can learn about this from employee reviews of the Early Development Center. There is already enough information on the Internet.

After reading reviews about the employer, you can determine for yourself how comfortable it will be to work in this place. Both positive and negative messages will provide relevant information that will be useful in the interview.

Remember that job reviews will help to properly build a dialogue during employment.