Yves Salomon is a French brand recognized throughout the world as an international specialist in the fashion industry of fur and leather. . Its reputation has become a guarantee of high quality products based on the use of progressive technologies, the best traditions of furriers, and a creative approach to the development of models .

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Significant milestones in the history of the brand

The family business was started by the grandfather of the current owner of the brand, Grigory Salomon. Having been exiled to Siberia in 1910, the enterprising dissident took up fur trading, the traditional business of the region, and laid the foundation for the future Yves Salomon brand. .

Eight years later, the successful businessman was lucky enough to cross over with all his property and family and settle in France. Business success accompanied Gregory for 50 years, then in 1960 he transferred management of the company to his son Boris. The representative of the third generation of the family business, Yves Salomon, took over the business in 1972.

Currently, the fourth generation of the family company, represented by Thomas Salomon, supplies luxury fur products to such internationally recognized fashion houses as Sonia Rykiel, Jean Paul Gaultier, Yves Saint Laurent, Prada.

Products of the Yves Salomon fashion house

The company has developed and created five of its own lines:

  • conceptual 245 Saint Honore;
  • the vintage military-style Army fur line (including Yves Salomon parkas);
  • youth – Meteo;
  • Yves Salomon Accessories – line of accessories;
  • the forever young and elegant Yves Salomon line.

Many collections of the brand are characterized by incredible combinations of different furs in one product: long-haired fox and raccoon fur, super-expensive South-West Africa Karakul (swakar), luxurious chinchilla and sable, all types of lamb.

A wide color palette is presented in the models with trendy shades of gray, purple, blue, and burgundy. The intarsia fur processing technique developed by the company's technologists allows fashionistas to flaunt Yves Salomon fur coats with a fantasy ornament or anime print.

In the research workshop of the Yves Salomon company, unique processing techniques have been developed that transform the dressed skins into weightless fur that is lighter than fabric. Innovative dressing techniques make fur into a material reminiscent of the folded coat of a Shar Pei or bird feathers.

Furs and fashion items from Yves Salomon – where to buy

Yves Salomon opened its first fur store in Paris seven years ago, and today the windows of monobrand fur boutiques attract the eyes of fashionistas and fashionistas in England, Switzerland, Japan, and France. In 2011, stores appeared in Moscow and Yekaterinburg.

The history of the YVES SALOMON brand can easily be called the saga of Gregory Salomon’s journey from Siberia to Paris. It was in Russia that this global brand of fur products was born.

It all started with the fact that in 1910 Gregory Salomon was exiled to Siberia by the tsarist government. This region is historically famous for its fur products, and the visionary Gregory Salomon is energetically involved in entrepreneurial activities.

In 1920, this short, plump and friendly man moved to Paris. From there he manages to establish connections with the Soviet government. Soon he becomes the largest buyer of furs at St. Petersburg auctions.

However, it was not always limited to cozy St. Petersburg hotels. He made his most amazing discoveries during numerous trips. He had to travel a lot around Russia, not only on trains, but also on sleighs, in order to discover unique furs, which would soon become one of the most popular.

As a result, he becomes the most authoritative person in his business. Thus, the foundations of the largest dynasty for the production of fur products were laid. This continued until 1940, when the war took France by surprise and Gregory had to emigrate to the United States.

In the 50s, the family returned to Paris again and soon the son of George Solomon, Boris, took the place of the head of the enterprise. It was during this period that the karakul, popular at that time, went out of fashion, and a replacement had to be found. Boris intensively promotes spotted furs that he collected from different parts of the planet. At this time, the Fashion Houses Dior and Révillon entered into cooperation agreements with him.

In 1965, the company switches its focus to China. The head of the enterprise, already at that time, was able to predict what prospects lay in this country and began to purchase skins of various animals, such as rabbits, goats and minks, there at reasonable prices. Products from this period are characterized by bright, explosive colors and these furs were perfect for such experiments.

The seventies turned out to be quite difficult for the company. It all started with the launch of the “Fun Furs” collection, developed in collaboration with other enterprises. This makes it possible to open branded stores in the States, which are in such great demand that the local unions send an unambiguous signal: “Salomon must leave the market.”

In 1972, the post of head of the company was occupied by Yves Salomon, who adopted from his ancestors fearlessness, entrepreneurship and the ability to distribute products on the global market. He, like his father, strives to develop relations with China and, despite the Cultural Revolution, intensifies relations with this country.

The 1980s can be called the period of designers and high-end designer ready-to-wear. It was during this period that the company developed its own unique products. Yves Salomon hires 40 specialists and organizes an atelier where he sews clothes for the Thierry Mugler collection. His clients include such well-known brands as Popy Moreni, Nina Ricci, Guy Paulin, etc. And soon YVES SALOMON releases its own clothing collection, which sells well in various parts of the world.

In 1987, a difficult period began for the fur industry. Various organizations opposing the use of animal fur are becoming more active everywhere. As a result, of the world's 100 largest fur production enterprises, only twelve manage to stay afloat. YVES SALOMON was among them thanks to competent management.

In 1997, the Gaultier Couture fashion show took place, after which YVES SALOMON managed to conclude lucrative contracts with large companies.

Yves Salomon opened a research laboratory in which it is possible to develop knitted fur, fur with a stretch effect and a variety of mixed materials. The affordability and lightness of fur products are once again attracting the attention of Dior, Prada and Vuitton, who are signing cooperation agreements with YVES SALOMON. Since then, the company has become a guarantor of the highest quality products, which harmoniously combine modern technologies and the traditional experience of fur manufacturers.

Today, Yves Salomon works side by side with his son Thomas, who is already the fourth representative of the dynasty. He leads the PR department, developing relationships both within and outside the company. Focusing on the traditions of the fur industry, he creates the image of a dynamic and creative Denmark brand.

The Yves Salomon fashion house has unique processing technologies and works with different types of fur - from mink, beaver, raccoon, fox, rabbit, sable, chinchilla and many others.

The variety of production is able to satisfy every taste - there are furs reminiscent of bird feathers, tweed or the folded skin of a sharpei, and their color can vary from rich citrine to the color of a blue lagoon. Surprisingly, these furs are lighter in weight than fabric. Many of the brand's products are created using a unique technology of combining fur with silk and cashmere. The combination of materials is used to create clear and linear product designs.

Yves Salomon is a well-known brand with a rich history, which since the beginning of the 20th century has been sewing fur collections for famous Fashion Houses, such as: Dior, Yves Saint Laurent, Prada, Louis Vuitton, Sonia Rykiel, etc.

“Furs from the five largest producing countries - Denmark, Finland, USA, Russia and Canada are bought at fur auctions. We have our own agents in all these countries, and I personally monitor prices day and night. At 4 am I already call Russia or Canada and bargain for the lots. This is a combination of professional skills and developed intuition, because you need to accurately guess the preferences of both women and designers in the coming season. A flight of creative imagination must be supported by a technical base and the right choice.", - Yves Salomon, President of Yves Salomon.

History of the brand

1910— Russian dissident Gregory Salomon was exiled with his family to Siberia, a fur-growing region that has been the route of fur traders since the 13th century. Salomon energetically engaged in the traditional business of this region.

1920— Gregory Salomon decided to emigrate to Paris. He had enormous charm and was a colorful character, as if he had stepped out of the pages of Dostoevsky’s novels. Without really knowing any foreign language, he confidently spoke any language, intricately combining French, Yiddish, German, Russian and English in his speech. First of all, Salomon sought to establish ties with the Soviet government and establish himself as a reliable partner. Gregory Salomon, the eldest of seven brothers, a pioneer in many endeavors, a traveler who conquered the East, traveled the length and breadth of Russia on trains and sleighs. He selected the best furs, including those that, in his opinion, were yet to become fashionable. Thanks to his intuition, he managed to make sea otter fur relevant, which at that time was of no interest to anyone. Salomon earned the deep respect of his colleagues in the profession and, right up to the Second World War, laid the foundations of the famous dynasty of furriers.

1940 — 1960 World War II begins in Russia. The Salomon family, with all their property, is sent to France in a carriage intended for German officers. In a free country, Salomon's fur business begins to flourish

1960— Boris Salomon, a representative of the second generation of the family, becomes the head of the enterprise. The determined furrier relies on spotted furs - panther, ocelot, jaguar, cheetah and other representatives of the cat family, the skins of which he brings from travels around the world and tans in France. Fashion houses Dior and Révillon become his loyal customers.
An important step of Boris Salomon was the “conquest of China”. A thirst for change, a willingness to take risks and entrepreneurship are in the blood of every generation of this family, so Boris begins to purchase inexpensive rabbit, goat and mink skins in China, thereby paving the way for the democratization of the fur industry.
Having become the head of the International Furriers' Association, he continues his bold experiments, dyeing furs in the bright, explosive colors characteristic of the energetic 60s.

1970— Boris Salomon, endowed with his unfailing instinct, enters into partnership with a group of manufacturers and launches the “Fun Furs” collection, which is distinguished by relevance, geometric lines and affordable prices. His branded stores are opening in the United States with resounding success. This was followed by an immediate and unequivocal reaction from American trade unions: “Salomon must fly to Paris tomorrow, or his body may be fished out in the Hudson” ... This is how his American epic ended, however, it was Boris Salomon who stood at the origins of the democratization of the fur industry and played a vital role in reviving the public's previous interest in fur products.

1972— The representative of the third generation of the dynasty, Yves Salomon, is taking over the baton. From his father and grandfather, he inherited the family's entrepreneurial spirit, fearlessness and desire to globalize the fur industry. Yves Salomon, the only French businessman, resumes negotiations with the Chinese government in the midst of the Cultural Revolution. He acts as a consultant to the Chinese government, realizing that the country's potential in the production of fur raw materials is capable of satisfying the world market.

1980- turning point. The era of luxury designers and designer ready-to-wear began in the 80s. The director of Galeries Lafayette invites Yves Salomon to take part in the launch of Thierry Mugler's fur collection, for which 100 square meters of store space are allocated. Not afraid of risks, the fur trader organized an atelier, hired forty specialists and launched the production of licensed fur products for brands such as Jean-Louis Scherrer, Nina Ricci, Azzedine Alaïa, Guy Paulin, Popy Moreni. In addition, Yves Salomon launched his own line of fur products for sale in major stores.

1987 — 1995 Difficult years for the fur industry. The fact that fur has become ubiquitous, coupled with the ongoing protests of organizations fighting the use of natural fur, has led to a sharp decline in its producers. Of the hundred main fur producers, only twelve managed to maintain their business. Thanks to competent management, Yves Salomon was among them, taking a leading position in this area.

1997— The first Gaultier Couture fashion show took place with the participation of Yves Salomon. The show was followed by a license to produce fur products from the Jean-Paul Gaultier brand, then a partnership with Sonia Rykiel. Other brands followed their example - Yves Salomon knows how to turn bold dreams into reality, thanks to the use of original new technologies. A research and development workshop has been organized, where fur with a stretch effect, knitted fur, and all kinds of combined materials are produced. The lightness of fur clothing and affordable prices are revolutionizing the industry.

The houses of Dior, Yves Saint Laurent, Prada and Louis Vuitton also sign cooperation agreements. The reputation of the Yves Salomon brand becomes a guarantee of the highest quality, ingenuity and creativity, combining traditional furrier experience with revolutionary technologies. In 2008, the brand opens its first fur boutique on Rue Saint Honore in Paris.

Today, 30 year old Thomas Salomon- a representative of the fourth generation of a dynasty of furriers and unsurpassed specialists in their field, continues the family business, side by side with his father. Thomas Salomon is responsible for internal and external communications. His creative approach to the development of the House is aimed at the future. Paying tribute to the traditions of the fur industry, he strives to create an image of a brand that is creative, dynamic and open to everything new. Denmark

Shops and corners Yves Salomon presented in France, England, Switzerland, America and Japan. In October 2011, the brand returned to Russia and opened its first monobrand boutiques in Moscow. At the beginning of December 2011, the second boutique was opened in Yekaterinburg.

Yves Salomon offers its clients several lines, each of which has its own mood and character:

Yves Salomon
The main line that forms the core of the collection.

245 Faubourg St. Honoré
Conceptual and creative line of Yves Salomon. Its name coincides with the address of the boutique in Paris. The creative ideas of the brand originate in this collection: material processing techniques, principles of creating shapes, features of silhouette formation and methods of decoration. 245 Faubourg St. Honoré- this is the territory of adaptation of design ideas, the most refined and refined collection of the house.

The Meteo by Yves Salomon line is democratic and addressed to a young audience leading a dynamic lifestyle. It is designed for customers who attach special importance to original details in their wardrobe.

Army Fur by Yves Salomon
Yves Salomon's vintage line uses the shapes and elements of old army uniforms. Raincoats, trench coats and fur-lined parkas complete the prêt-a-porter mini-collections. The harsh brutality of the military style is softened through the use of retro details, which give the collection grace and romantic tenderness.

Yves Salomon accessories
Accessories made of leather and fur - stoles, hats, gloves, as well as brooches, scarves and bags.

Elesina Victoria specially for Adensya.ru

The origins of the creation of the YVES SALOMON brand were emigrant from Russia Grigory Salomon, who in the 1920s personally searched for and selected materials for his fur and leather products. In the early 1970s, the baton was taken up by Yves Salomon, who inherited entrepreneurship and the desire to globalize the fur industry from his father Boris and grandfather Gregory. At that time, the Yves Salomon company created fur products for leading fashion houses such as Dior, Yves Saint Laurent, Prada, Sonia Rykiel..

yVES AND THOMAS SALOMON
THOMAS SALOMON

Today, at the helm of the company is the young and ambitious Thomas, the son of Yves Salomon. He boldly defines new directions for the development of an enterprise with almost a century of history. Thomas Salomon suggests looking at such a precious and traditional material as fur through the prism of the digital community, social networks and fashion trends. Thanks to his ideas, stylish casual wear appeared in the Yves Salomon collection. parks in fur, as well as a line of men's clothing made in France.

THOMAS SALOMONA:“MY FATHER AND I ARE A GREAT TEAM! I AM MORE PRAGMATIC, AND HE IS NOT ONLY STRONG IN MANAGEMENT, BUT ALSO A REAL ADVENTURIST. FATHER IS ALWAYS VERY ATTENTIVE, LISTENS TO MY IDEAS, AND EASILY ADMITS HIS OWN MISTAKES. WE HAVE DIFFERENT PERSPECTIVES ON BUSINESS, BUT THIS IS WHAT HELPS TO GO BEYOND THE BOX AND CREATE SOMETHING NEW.”

Tradition and know-how passed on from father to son allowed the brand to expand its scope of activities. Already in the 80s, Yves Salomon transformed into a large fashion house with a flagship store in Saint-Honoré in Paris. Traditionally, the fashion house works with all important types of fur - sable from Russia, fox from Finland, mink from Denmark. Yves Salomon sells about 30,000 fur coats a year in 20 countries. The creative department is constantly developing models in which fur is combined with cashmere, tweed, even feathers. Using new technologies and mixing fur with various materials, the brand's designers create the lightest fur products, adding novelty to the traditional sphere.

Today, in addition to the fur and leather trade, collections are constantly being developed for leading designer brands such as Sonia Rykiel, Karl Lagerfeld, PaulKa and Revillon, the company creates its own fur collections. YS couture – level things high-end, Yves Salomon – light classic clothing made of fur, Yves Salomon Accessories – bags, scarves, hats, Meteo – youth fur collection, Army Furs line – more democratic, practical outerwear. The company's annual turnover for 2016 was approximately $55 million.

JamilCo has opened a flagship boutique of the Yves Salomon brand, widely known in the global luxury market for its innovations in working with leather and fur. The boutique is located in the historical district of Moscow on Petrovka street 7 in the Geneva House business center.

On an area of ​​120 sq. meters, all lines of the brand are presented: Yves Salomon, 245 St. Honoré, Meteo, Army Fur, Yves Salomon Accessories, as well as exclusive products from python, sable and chinchilla, specially designed by the brand’s designers and produced for the first flagship boutique in Russia.

The presentation of exclusive products took place at the Yves Salomon flagship boutique with the support of the auction company Saga Furs. “We are proud of our collaboration with Yves Salomon and the dazzling beauty of the products created by this respected brand from our furs and are confident that the Russian market will appreciate it,” says Paivi Mononen-Mikkila.

Yves Salomon is a brand with a rich history and Russian roots dating back to the beginning of the twentieth century. To this day, collaborating with famous world Fashion Houses such as: Dior, Yves Saint Laurent, Prada, Louis Vuitton, Sonia Rykiel, Jean-Paul Gaultier and many others, the brand produces designer fur collections that embody more than a century of experience dynasty of furriers.

Saga Furs is the only brand that guarantees designers and manufacturers the highest quality materials and a transparent production chain.