Terry Ginsburg. Eau de parfum from the brand Terry de Gunzburg

By Terry- a premium French cosmetics brand, temporarily left Russia, and in September 2016 an official corner of the brand was launched in GUM, where you can now buy decorative cosmetics and perfumes. The By Terry brand got its name thanks to the talented creator Terry De Ginsburg.

Biography of Terry DeGinsburg

Terry was born into a family of doctors and since childhood dreamed of becoming a doctor, she even entered college to major in medicine, but after her first year, during the summer holidays, she got a job at the Carita cosmetics house and worked there for the next 10 years.

One day, at a Vogue photo shoot, a makeup artist was needed and Terry had the opportunity to prove himself. She gave the model natural makeup that emphasized the beauty of her face, and the masters of gloss and photographers were delighted. Terry's new successful life began as a makeup artist; photographers sought to work only with her. Later, Terry De Ginsburg gets a job at Yves Saint Laurent and devotes the next 15 years of his life to it.

Terri DeGinsburg is an amazing woman, she puts her soul into the products she creates. So Terry left the Yves Saint Laurent fashion house following the master himself, but the legendary La Touche Éclat highlighter she created is to this day the brand’s top seller.

Creation of the By Terry brand

Terry, as a high-level professional, thought about creating her own brand, where she could develop makeup lines, created her own creative laboratory, thanks to which every woman could find her ideal cosmetics. This is how the French beauty house By Terry was created in 1998, which Madame Terry De Ginsbourg successfully manages together with her daughter Marillon Assued.

With a unique vision of beauty and an innovative approach, Terry draws inspiration from her large collection of art objects, which she has collected over many years. Terry comes from the southern shores of the Mediterranean, however. Currently lives between Paris and London. Her love of travel helps her feel and anticipate women's needs, stay on trend and constantly create something new.

With her fantastic talent and skills, she brings professional beauty products into everyday life that are quirky, intricate and luxurious. She creates new technologies, successfully combining ease of use, sophistication and variety of results to brilliantly highlight the beauty of all women and each individual. She is equally good at revealing her secrets to beginners and offering innovative solutions to the most sophisticated women.

By creating outside the usual understanding of color, Terry de Ginsburg made a name for herself, earning a reputation as an “artist” of beauty. She is a designer who uses technology to achieve exclusive and creative results. She's not a makeup artist. She is more: the one and only Beauty Designer.

Vero-Doda Gallery, a place for creativity

In 1998, Terry de Ginsburg discovered an almost secret alley in the heart of Paris. This is a place where you can see outstanding craftsmanship in the visual, literary and photographic arts.

In this mysterious and truly unique place, discoveries are made, mysteries are unraveled and obstacles are overcome, all to change and bring something new into the lives of women through technology and related developments to give new meaning to the word “cosmetics”. BY TERRY opened its first boutique in the very center of the gallery, at number 21. It is in the Laboratory of High Creativity, located on the ground floor, that innovative formulas are developed and improved with the help of advanced technologies and the purest ingredients.

BY TERRY, creative laboratory

The House of BY TERRY realizes its talents and skills in three worlds: Haute Colour, Haute Cosmetology, Haute Perfumery. BY TERRY invents new styles, designs objects of extraordinary and timeless beauty, and creates incredible and surprising products. BY TERRY combines creativity, vision and innovation.

Objects of beauty

BY TERRY creates more than just beauty products: they are Beauty Objects that contain all the advantages of technology, high craftsmanship and skills. In BY TERRY, color transforms into light, texture and care, care turns into color, volume and light, and fragrance emphasizes the individuality of each woman. The philosophy is reflected in multifunctional and effective formulas with added high-tech value. Thus, foundation goes beyond ordinary color correction, the first foundation brush with revolutionary beauty technology appears, rose water gives 100% care and 100% color to makeup, lengthening mascara acts not only on the surface of the eyelashes, but also from the inside, demonstrating instant and lasting result. All these creations are very versatile and have the ability to adapt to each individual.

Style BY TERRY, special relationship with women

Terry de Ginsburg's innovation inspired BY TERRY to establish a special relationship with women: the slogan “follow me” makes all women, both beginners and the most experienced, strive for beauty, constantly revealing the secrets of makeup techniques.

Beauty Tips were developed in collaboration with BY TERRY to make women's lives easier and give them the confidence to achieve the professional and unique results they deserve. Everyone will be able to discover their own unique style, which will become a real guiding star.

BY TERRY invites women to be calm, sophisticated and confident, to remain independent, liberated and daring, but not to go beyond sexuality.

Products BY TERRY

BY TERRY Haute Couleur

We reveal the secret of professional and sophisticated makeup techniques

Unique beauty products with many benefits, when color transforms into radiance and care, when care gives color and radiance. Beauty products created using the latest technologies and always at the peak of fashion. They are easy to use and give flawless results.

Today, in the Haute Couleur laboratory, Terry herself invents and develops unique makeup collections for women who love and appreciate luxury. The BY TERRY House even has a special “sur mesure” range - for particularly demanding and capricious clients who need an individual approach, for example, some want the shade of their lipstick to perfectly match the color of their handbag or shoes, or they need a special red that is perfect matches hair color.

Almost all By TERRY cosmetics lines contain hyaluronic acid, which gives the skin a moisturized and healthy fresh look. This is one of the little secrets of cosmetics that creates a feeling of perfect comfort after applying By Terry products. The more caring components in decorative cosmetics, the more fresh and natural the makeup is.

“Makeup is easy,” admits Terry. “You don't need any special knowledge, you just need five minutes and five products. I have developed a special “Give me 5” makeup technique that allows you to become irresistible in just five minutes. To do this, you will need Touch-Expert Advanced concealer, Light-Expert foundation with brush, Terrybly blush, Mascara Terrybly mascara, which adds volume to your eyelashes, and Baume de Rose - a must-have in Hollywood, containing natural rose extract and adding an irresistible shine to your lips . Everything ingenious is simple.”

BY TERRY Cellularose Roses Native Cells

The basics of female beauty are good hydration and a fresh, natural complexion.

Objects of beauty that hold the incredible potential of Natural Rose Cells. Technique, impeccable performance and pleasure are at the heart of comprehensive skin care.

Women lacked the scent that I tried to create.

A truly French line of High Perfumery. The highest quality materials were used to create unexpected, seductive and luxurious trains.

Today the perfume brand Terry de Gunzburg is the personification of the chic of French perfumery. A whole team of talented perfumers worked on the creation of each composition. The “noses” from Robertet Grasse have managed to create fragrances that fascinate and plunge us headlong into the world of romantic dreams...

The main secret of the BY TERRY perfume is the ability to mix aromas with each other, resulting in a unique aroma. Terry admits that her mother taught her this trick. All scents of the BY TERRY collection are perfectly combined with each other, so there is no risk of getting an unpleasant perfume. The collection currently includes 13 fragrances. Perfume has been produced since 2012.

Perfumes released by BY TERRY:

FLORAUX line

• FLAGRANT DELICE (2012)
• LUMIERES D'EPICES (2012)
• REVE OPULENT (2012)
• PARTI PRIS (2012)
• BLEU PARADIS (2014)

GOURMANDS line:

• FLAGRANT DELICE (2012)
• FRUIT DEFENDU (2014)

HESPÉRIDÉS line

• THÉ GLACÉ is a limited collection released specifically for Russia in 2015.

ORIENTAUX line

• TERRYFIC OUD (2013)
• TERRYFIC OUD EAU (2015)
• TERRYFIC OUD EXTREME (2015)
• ROSE INFERNALE (2014)
• ROUGE NOCTURNE (2014)

In the near future, detailed reviews of the top and most interesting products from the BY TERRY brand will appear on our website. Which brand products have you tried?

Sun Designer Palette 4 Savannah Love - review, photos, swatches, makeup

Watch a video about the By Terry brand

A turning point in Terry's life is a short summer session of Carita aesthetics, which she signed up for out of curiosity. These are prestigious courses for cosmetologists and makeup artists, created by the Karita sisters. It was there that Terry realized what her profession would be. Another accident played a role in her fate: due to the fact that all the other masters were busy, Maria Karita sent Terry to a photo shoot for Vogue magazine (Haute Couture issue) as a makeup artist.

“A flawless mouth, a perfect complexion, thick, separated eyelashes... I insist on what I consider to be true values!” - Terry said. The result was unexpected, “fresh”, different from what others did. Without even suspecting it, Terry brought “her own” handwriting, “her own” style. She does makeup for everyone and everywhere: “I did everything that others didn’t want to do, this is the best school!” Very quickly, her highly instinctive, tactile technique and her gestures, reminiscent of the movements of a surgeon and a sculptor at the same time, make her recognized throughout the world as a “master of studio makeup”.





In 1985, Terry met Yves Saint Laurent, with whom she spent 14 years. There she learned all the facets of “high creation,” as well as how to conduct business on an international scale and anticipate the desires of women. In 2001, Terry ended his collaboration with Yves Saint Laurent in order to devote himself entirely to creating his own brand and a new concept of beauty.

Terry Ganzburg has created a new concept of luxury in the world of makeup and cosmetics, in which exclusivity, innovation, luxury and beauty are the main components.

Built according to the laws of fashion, By Terry's proposals are different:

- “Haute Couleur Revolution”: Terry develops products personally for each client. This luxury service is provided exclusively in the Parisian boutique.

Couture range: a complete range of sophisticated and refined products, produced in limited quantities. Their quality meets the same criteria that exist in Haute Couture: the purest pigments, the most expensive and highly effective ingredients.

The “Pret-a-Porter” range: a continuation of the existing “Couture” line. Equally sophisticated, yet independent, this line was designed specifically for dynamic people. By Terry products are unique both in content and appearance.

We invite you to the world of luxury and beauty By Terry! Try, touch, feel...unique textures, sensual shades, unique products - you will not remain indifferent! Our professional makeup artist will help you create a unique look and select fashionable color combinations and the most suitable textures for you.

Details Created 11/29/2013 10:03

Terry de Ginsburg's fame story!

Terry de Ginsburg has had her own unique and difficult path in the fashion industry. She was born into a family of scientists and even began to study medicine. Later she decides to devote herself to art. And then life opened her eyes: having, by chance, attended the cosmetology courses of the Carita sisters, Terry de Gunzburg realized what she wanted to devote her life to. Due to the workload of other masters, it is she who is sent to a photo shoot for Vogue magazine as a makeup artist. There, working with models, she relied on her intuition - and she was right! She was noticed, and she unexpectedly created her own makeup style, which was fresh and elegant.

Those who watch her work compare her to a sculptor and surgeon at the same time. Terry de Gunzburg collaborates with the most famous photographers, doing makeup for celebrities and ordinary women. Both those and others invariably admire her skill.

Terry Ginzburg gained a lot of experience at Yves Saint Laurent, even working as a creative director. It was there that she began experimenting with color and laid the foundation for her personal brand. She rejects traditional color combinations and offers her own: extravagant, but inexpressibly feminine. Journalists call her a makeup genius, and women with different tastes crave her new ideas.

In 2001, Terry Ginsburg ended her collaboration with Yves Saint Laurent. It's time to move on, it's time to put your experience into something significant. The mother of four children, Terry de Gunzburg, nevertheless successfully creates her brand By Terry and the first line of decorative cosmetics “Haute Couleur” and “Couture” (“High Color” and “High Fashion”). This is a completely new concept of beauty. The line of decorative cosmetics includes reflective complexes that have a corrective effect. Terry's cosmetics not only decorate, but also have protective functions, which sets them apart from others.

Terry de Gunzburg is constantly expanding the boundaries of his business. A little later she creates a line of elegant perfume. Having released five chic women's fragrances at once, she combined them into a collection. Each scent is unique, but at the same time goes well with the others. Thus, Reve Opulent will envelop you in the romance of a floral composition, and Lumiere d’Epices will refresh you with citrus and spicy notes. An interweaving of violet and iris characterizes Ombre Mercure, while Parti Pris is based on an exciting tuberose. The latest perfume in the Flagrant Delice collection features a sweet aroma of figs and almonds.

The main feature of this set is that, if desired, the scents can be combined to get your own original perfume! The appearance of an unpleasant odor is excluded: all perfumes are balanced, taking into account possible mixing.

Today the By Terry brand personifies the chic of French perfumery. Recently launched fragrances have already successfully won the hearts of many women of various professions. Among the Terry de Gunzburg perfume, everyone will find something of their own, something familiar and new at the same time.

In the luxury perfume stores Parfum Muzeum in Tambov, you will find eau de parfum for women from Terry de Gunzburg. This assortment represents perfumes from the Floral, Floral-Oriental, Oriental and Citrus-Spicy groups.

/ 08.12.2017

The Unique company brought to St. Petersburg the genius of the beauty industry and color guru - Terry de Ginzburg. The meeting took place on November 30, 2017 in the main store of the city - DLT.

If you just asked yourself the question “who is this?”, then you are definitely an amateur in the world of beauty and makeup artistry. Fans of the brand and makeup artists of our city gathered at DLT to learn everything about perfect makeup from the creator himself. Terry de Ginzburg came to St. Petersburg for the first time to personally present new products and talk about the brand’s bestsellers.

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Terry was born in Egypt, raised in Paris and now lives in my favorite city - London. She is married to a biologist with Russian, or rather, St. Petersburg (!) roots.Medical education and a passionate love of art made Terry not just a talented makeup artist, but a brilliant creator of cosmetic masterpieces.

She is called the Steve Jobs of the beauty industry - she, being the creative director of the Yves Saint Laurent Beauty line for 15 years, created the best-selling TOUCHE ÉCLAT in 1992, giving freshness and radiance to the skin of millions of women. Working on her iconic images with legendary fashion photographers Helmut Newton and Guy Bourdin, she became a legend herself. Forbes, The Wall Street Journal, W Magazine write about her, not to mention Elle, Vogue and other glossy beauty monsters.

Terry de Ginsburg founded her brand By Terry in 1998 as an exclusive haute-couture cosmetics line. And already in 2004, he created the Rolls Royce of lip balms - Baume de Rose - one of By Terry's most successful products. So if you dream of a Rolls Royce, but your finances don’t allow it yet, then you can quite please yourself with a jar of Madame Terry’s precious composition.

At a meeting at DLT with fans of the brand, Terry shared her makeup secrets and even held an open master class. The experimental cat turned out to be the wonderful and undoubtedly lucky Olya Petrova (@olgapetrova) - an equally talented makeup artist (Olya worked with many glossy magazines and with Patrick Demarchelier himself, she opened her own school in St. Petersburg, and now you have the opportunity to learn the art of makeup at @olyapetrovamakeupschool ). Olya got makeup in the “French chic” style and impeccable red lipstick number 17 - without unnecessary yellow, brown or blue pigments. While working with Yves Saint Laurent, Terry de Ginsburg created more than 2,500 shades of red lipstick; with such experience behind her, it is not difficult to create the perfect tone for herself, which resulted in No. 17.

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American Vogue, in its 1933 Beauty Book, declared that applying lipstick was one of the most important gestures of the century, and Mademoiselle Coco Chanel added, “Put on red lipstick and attack.”

For Gwyneth Paltrow, beauty is feeling comfortable in your own skin, or wearing awesome red lipstick. Dita Von Teese is convinced that wearing red lipstick makes you feel better. Keira Knightley believes that lipstick is our armor: “When we were growing up, my mother had a habit: if she had a bad day or something went wrong, she would apply red lipstick. I still follow this rule.” “You have that dreamy James Dean look. And I have red lipstick, a classic thing that you like.” - Taylor Swift.

So if you need the perfect tone and the right shade of red lipstick, then you will certainly find them in the exclusively presented By Terry corner in DLT.

After the master class, an autograph session and a hug therapy session began - Terry signed posters and hugged almost everyone with such warmth and cordiality, as if she had known everyone since birth.

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According to the famous psychologist, author of more than thirty books of popular psychology, Louise Hay, we need four hugs a day for survival, eight hugs a day for vital support, twelve hugs a day for growth and development. Perhaps this is the secret to Terry de Ginsburg's success! 🙂

I don't know, maybe they sprayed something in the air, but I wanted to hug the incredible Terry again and again. Oh yes, in 2012 Terry de Ginsburg, in collaboration with the famous perfumer Michel Almarac (creator of many perfume masterpieces for various brands, such as Gucci Rush 2, See by Chloe...) presented her debut collection Haute Parfum, conquering another niche of the beauty industry. Terry de Gunzburg's elegant compositions are housed in cubic, heavy glass bottles with rounded curves. You will also find these art vessels with subtle, watercolor, pastel aromas at DLT.

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Terry brought with her the cosmic Garance Blanche, the chief makeup artist and international beauty trainer of the By Terry brand. Garance, like Terry, got into the world of beauty by accident, got there and disappeared in the bright everyday life of her favorite job. The next couple of days after the presentation, Garance conducted individual master classes at DLT and introduced By Terry cosmetics to those interested.

The best way to stay beautiful and look good, according to Terry de Ginsburg, is to follow your style, your beauty. Of course, it is easy for a woman with excellent taste to follow this rule. Even designer Jacques Grange, who is called a design star and designer of the stars (he worked on the interiors of Princess Caroline of Monaco and the culinary genius Alain Ducasse), when decorating the house of the de Ginsburg couple in London, noted the excellent taste of the owners. And all we can do is learn, improve and hug! 🙂

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These women with sparkling eyes settled deeply and for a long time in my heart. And when you know that this cool product was also created by a person with boundless love for his work and with an immense soul, then the desire to use it becomes simply irresistible. I'm honestly worried about my wallet, because now I want to try almost everything from By Terry and Terry de Gunzburg Perfume. When dreaming of a ByTerry cosmetics basket, the first thing I'll do is grab red lipstick and perfume.

Take care and love (c) By Terry.

Photo: Dmitry Burmistrov @dmitriburmistrov (Geometry @geometria_spb)

• By Terry @byterryofficial @byterryrussia
• Terry de Gunzburg @terrydegunzburg
• Garance Blanche @garancebyterry
• Unique @uniquemos
• DLT @dlt_spb

By the way, Terry de Ginsburg is followed on Instagram by Pat McGrath herself @patmcgrathreal (Vogue magazine calls her the most influential makeup artist in the world), Mario Dedivanovic @makeupbymario (Kim Kardashian's favorite makeup artist) and of course Tom Pecheux @tompecheux (newly-minted international creative makeup director YSL Beauty)

A new collection of cosmetics from Terry de Ginzburg, the grande dame of the beauty world, friend of Yves Saint Laurent and Helmut Newton, has arrived at DLT. In a special interview with Sobaka.ru, she told how she is connected with St. Petersburg, why she is not against male beauty bloggers, and by what means she changed the fashion world.

It's funny that good tea in Russia is called English. I always bring your bergamot in a yellow box from St. Petersburg home to London. And I visit often: my husband’s family is from here. His great-great-grandfather served as a financial adviser in the government of Nicholas II. Somewhere in the city there is a family mansion - of course, now there is some kind of institution there. But every time I’m here, I still feel like I’m back home.

And when did it appear?

As soon as I first arrived in St. Petersburg in 1987. At that time I was still working at Yves Saint Laurent, we came to an exhibition in the Hermitage dedicated to Yves. I couldn’t imagine then that a photo of my work would one day hang in a museum. And recently, friends sent me a photograph of Touche Eclat from MoMA - the concealer became one of 111 objects that changed the world of fashion.

Maybe we have raised a generation of people hungry for short-term fame on Instagram who have nothing to offer the world?

Aesthetic cases by Terry also beg to be used in a picture. With them, makeup becomes such a leisurely hedonistic process. At the same time, the tools themselves are fast and multifunctional. Isn't there a contradiction here?

God, wow. This is the first time I've heard someone else voice my thoughts! I've really thought about this a lot. And she formulated it like this. The contradiction does appear, but nevertheless it is not there. Because both cases and the combination of several products in one are all puzzles of happiness. Happiness to feel beautiful and happiness in anticipation of this feeling. Consider me selling it. Not as noble as my chemist husband who gives the world antibiotics, but still something.

Do you take advantage of your own happiness?

Certainly! Even though I’m in the industry, I’ve never done professional makeup for myself. There is neither time nor patience. That's why I came up with such cosmetics - not for makeup artists, not for models, for normal women. Like you, me, my daughter, our waitress and the Duchess of Cambridge. A quick dab of luxury never hurt anyone, you know.

Even men? Several beauty brands have created campaigns with makeup artists and bloggers who are not shy about wearing glitter and false eyelashes.

I take their experiments with great interest. And I certainly don’t feel offended that men are encroaching on lipstick and highlighter. First of all, this is not a shrine. Secondly, it happened in different centuries (remember the eyeliner of the Egyptians and the powdered courtiers at Versailles). And thirdly, let's be honest, men see makeup completely differently. For them it is not a routine, but an explosion of pure creativity. I sometimes get great ideas from guys for Terry products.

So beauty bloggers work for the benefit of the industry?

Even those who show only multi-layered stage makeup on their account. Even if such a make-up doesn’t work in real life without a circular flash, it’s still worthy of attention. If I don’t follow the trends, I’ll turn into my grandmother, who has been lining her lips with scarlet Helena Rubinstein for half a century and thinks she did a great job.

But have you taught your five daughters to understand cosmetics?

And granddaughters too. Eight-year-old Elsa and four-year-old Victoria, when they come to visit, go straight to my cosmetic bag. At the same time, Victoria commands her iPhone “Maquillage!”, and watches all the videos on YouTube. When she learns to type queries into a search engine, it will be even more fun.

Has Google already given her your photo?

Oh yeah! The first shock has passed, now my granddaughters know that I am a little in the know. It is very important for me to be an example for them.

I think you are a role model for many in the beauty world.

It's not enough to have a model. You need to know what to do with it. Recently, at one event, a girl came up to me and breathily told me how much she dreams of collaborating with me. I asked what exactly she wanted, and the answer she received was: “I want to become famous!” This made me terribly upset. The girl doesn’t know how to achieve fame, but most importantly, she has no idea what to do with it later. Maybe we have fed on Instagram a whole generation of people who are hungry for short-term fame and have nothing special to offer the world? I hope no.

Do you gossip about it with other beauty industry giants?

By the way, yes! We are always in touch with Bobbi Brown - mainly by email and direct message, because we rarely manage to meet. It's exactly the same with Charlotte Tilbury and Mary Greenwell. We may not be best friends, but we have known each other for decades, we don’t feel any competition and we really love to chat. We are also close with Olivier Echaudmaison, and with Pat McGrath we do not skimp on mutual compliments.

But you have something they don’t have - an unfinished higher education degree in chemistry. Is this an advantage to working on cosmetics?

This advantage is to establish communication with the laboratory that produces the formulas for my cosmetics. It’s convenient when you can say that you don’t need a “velvety texture that melts on the skin,” but just an emulsion. The language of chemists is very clear, so I save a lot of time on translation.

Is it the same with Terry de Gunzburg fragrances? Do you give perfumer Michel Almerac an order for a specific set of accords?

It's more complicated here. I am not a “nose”, and, perhaps, I do not distinguish notes individually. But I can easily divide all the smells into olfactory families. And if the sample lacks powderiness, smoke or chypre, I can convey this to Michel without unnecessary equivocation. Even at the beginning of this journey five years ago, I didn’t fool him with marketing stories: this scent should be about how beautiful I get into a Ferrari at the top of the Alps. No, I just asked the perfumer to associate the flower and some association with it. For example, peony and mercury, white rose and space. I received about a thousand samples from him and tested each one for six months. Rest assured, I test cosmetics even longer!

Terry de Ginsburg is 62 years old and, according to her, she has never resorted to the services of cosmetologists. Terry gave out beauty hacks specifically for Sobaka.ru:

“I have a lot of rituals. I always start my morning with ginger poured in boiling water. It happens that after a difficult flight I add ristretto to it. My husband assures me that this is an excellent prevention of Alzheimer’s and heart problems, and I have no reason not to believe him. I eat his favorite raw carrots (which drives him crazy!), a croissant and some dark chocolate.

Then a seven-minute exercise. If time is really short, a three-minute one. Plus walking every day. I don’t have a car, and why do I need one if I can ride buses just fine with my pension card?

I never mess around with cotton pads in the evening. I discovered the daily triple cleansing system from Japanese women many years ago. First I remove my makeup with oil, then with cream and finally with micellar water. I pat my skin dry with a hot towel and hold it for at least three minutes. Then I spread a very thin layer of serum and a drop of cream over the entire face.

And on Saturdays, my husband and I have our second student year - we take excellent cheese, dry red wine and have a party for two.”

Text: Alla Sharandina
Photo: press service archives